Soft concern hard concern

Soft concern hard concern is an Amsterdam based initiative dedicated to the publishing of visually driven experiments. Founded in 2024 by Johanna Himmelsbach and Kai Udema, the publishing house is concerned with making artist books and complementary objects in small editions.

Driftwoods

Bart Lunenburg
ENG edition

From the wooden foundations beneath Amsterdam, extending upstream to rural timber traditions in the German Rhineland, Driftwoods presents the artistic research of Bart Lunenburg, foregrounding the featured photographic series ‘Nocturnes’.

ISBN 978-9-08352-112-1
Softcover, 88 pages, 190 x 260 mm
Published 2026, Retail price: €26,00

Drijfwoud

Bart Lunenburg
NL edition

From the wooden foundations beneath Amsterdam, extending upstream to rural timber traditions in the German Rhineland, Driftwoods presents the artistic research of Bart Lunenburg, foregrounding the featured photographic series ‘Nocturnes’.

ISBN 978-9-08352-113-8
Softcover, 88 pages, 190 x 260 mm
Published 2026, Retail price: €26,00

How they met themselves (n°11)

Andrea Salerno

Appropriating the appropriated, Andrea Salerno weaves together two copies of Le Point d’Ironie n°11 (Hans-Peter Feldmann, 1999) as part of his series How they met themselves. This large unbound booklet is printed on 90 grams silk paper, showing the work in a 1:1 scale. Distributed folded in half and sealed in a plastic wrapping. 

ISBN 978-9-08352-111-4
Softcover, 8 pages, 315 x 450 mm
Published 2025, Retail price: €14,00

Bird shaped vinyl

Kai Udema
Johanna Himmelsbach (ed.)

Compiling nine exercises, Bird shaped vinyl is a book based on a collection of shapes traced from the negative spaces of broken windows. Shifting between object, print, image and page, the book attempts to visualise the metaphysical qualities of the hole through its own.

ISBN 978-9-08-352110-7
Softcover, 208 pages, 190 x 280 mm
Published 2025, Retail price: €34,00

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